550 design, research and productivity tools, sorted by what they actually do.
Custom folder icons for your operating system
Every integration, in every format agents speak
Interaction sounds for the web
New simple in file sharing
Multilingual encyclopedia of typographic terms
A fast, native and beautiful terminal app
Mac-native invoice manager
An up-to-date repository of interface components
Design systems database and gallery
UX, UI and web design checklists for designers
Interactive movie discovery
The finest hand-picked OG images
Beautiful icon designs from the watchOS App Store
The weekly read for designers who shape products
Learn UX design without taking a course
Tech and startup layoff tracker
Posts worth saving
Discover the best push notifications to grow your business
Motion templates for design showcases
Save your notes, links, images and canvas in one place
Desktop apps, reimagined by you
Gradients inspired by traditional Japanese colours
Understand the minds you design for and the mind you design with
The browser built to do real work for you
Shader-driven page transitions
3D device mockup and animation studio
Multi-stop text shimmer for React
A dead simple image compression app
Libre fonts for everyone
Beautiful icon designs from the macOS App Store
Beautiful icon designs from the iOS App Store
Curated app icon gallery and inspiration
Replace AI with something else
Local-first private diary
Animated loaders built with unicode blocks and CSS
Skeleton screens for your UI
GSAP motion for React and Vue
Know your shortcuts
Airdrop effects for macOS
Native, local, blazing fast inspiration library
Cost of living across 1,003 cities in USD
Dead simple, affordable analytics
The Mac app for design inspiration
Turn product screens into premium visuals
The best of recent design found on X, updated daily
Headless CMS for AI agents and developers
A speedy, intentional, modern photo editor for Mac
A shelf for everything you've copied on Mac and iPhone
Premium animated UI components for modern apps
A glossary of common animation patterns
A delightful inbox designed around your life
The connected canvas for teams shipping with agents
Connects clients, invoices, time and cash flow
Free private AI for Mac
AI voice to text for macOS, Windows and iOS
Independent Swiss type foundry
Browse the hottest X header images on the internet
Realistic, customizable highlighter-pen marks for the web
Modern work email for the new generation
Shared design canvas for humans and agents
A spatial nature sound mixer for Mac
Paper-like mindmapping for visual thinkers
A multi-media smart canvas for your mind
AI app builder
Build full-stack web apps with AI
Websites designed and built faster with AI
Build and scale high-performing websites and apps using your words
Vibe code apps and websites with AI, fast
The best way to build native Swift apps with AI
Universal clipboard manager for Mac, iPhone and iPad
Copy and paste clipboard app
The best clipboard manager for Mac, iPhone and iPad
Copy once, reuse anytime
Real-time AI animation platform
Fluid text transitions powered by Motion
Keeps hover state accurate while scrolling or moving
Create beautiful animated grid loaders
Web design inspiration from the world's best sites
Visual library for macOS
World clock and time zone planner
Capture, record, edit and share in one place
Cute pixel loaders for web projects
Better preview files for Mac
Typographic physics playground
Transforms your modern Mac into retro visual styles
How design teams are adapting to AI
A series of shaders for the web
A new Cmd+Tab switcher with bookmarks for Mac
Premium PSD mockups for graphic designers
Free online tools, no signup, no watermark
Motion and design templates
Free AI-powered answer engine
Upload, share and discover a community for creatives
A compact camera for everyone
Inbox made beautiful
A private sidekick for everything on your plate
40+ real-time image and video effects
The definitive Apple Music experience on Mac
The missing launcher for your dock
Archive tracking today's most used interfaces
Training planner for endurance athletes
Upload an image, finetune, export motion videos
A quiet, beautiful, native app for markdown files
Draft, schedule and collaborate on social media
Fast, lightweight app for workspace markdown files
Markdown editor for Mac and iPhone
Design engineering magazine
A quiet Mac cleaner
All-in-one creative reference manager
A shared brain for you and your AI
Ideas for progress
Save, curate, recollect
Browser-based video editor on an infinite canvas
Google Analytics alternative for the modern web
Premium device mockups
Create videos from your screen with motion, zoom and clarity
Local typeface viewer
Your personal site connected to a professional network
Copy more than once, paste anything, anytime
Discover curations from the community
A macOS font management app
Make shapes that sit perfectly on a grid
Curated Mac discoveries
Generate gradients from colors or from a photo
No-code builder for WebGL 3D websites
Handle your Gmail inbox in seconds
A native macOS email client for Gmail
A premium macOS focus timer for work and sport rhythm
Beautiful documentation that doesn't cost a fortune
System activity monitor for Mac and iPhone
The AI workspace that thinks with you
AI-powered visual library for designers and creatives
AI motion designer and animator
What you see is what you ship
The all-in-one platform for building your business
Build interactive experiences, sites, 3D and apps from language
Modern UI library for web and mobile
Turn images and videos into ASCII art
Your personalized daily briefings
Test your logo before the world does
CJK Han character comparison tool
iOS mockups made simple
Open source shaders and effects
Small, low-stakes, low-effort tools
Premium design supplies
Free brand identity generator
UX patterns for artificial intelligence design
App Store screenshot design inspiration
Curated collection of Jitter animations
Tune into forests from around the world
275 icons in 16 styles, free for any use
A physical disc that makes distracting apps disappear
An infinite playground for music
Compare time zones and convert hours across cities
Motion templates for Jitter
Five-dollar Photoshop mockups
Make beautiful logos fast and free
A beautifully simple read-it-later app
Coworking disguised as coffee
Draw a UI and make it real
Design on canvas, land in code
Endless designs for your ideas, just scroll
Superfast UX and UI design with AI
Record your screen or take a screenshot with edits
ASCII wireframe editor
Unicode wireframe design tool
Asset processing pipeline that runs entirely in the browser
AI concepting board for exploring and refining ideas
Native macOS screen recorder
Stay focused with an animal pal and music
Visualize and compare taxes worldwide
Personalized feeds for your must-reads
Online invoicing made simple
Ambient sound mixer for macOS
Map your life with each week as a box
Type to keep track of your calories
Effortless voice dictation to work faster
Convert and compress any media on your Mac
Design your company, sell, hire, raise faster
Tap, record, share
Interactive presentations
Techniques from designers behind leading AI companies
Showcase of UI and UX animation for brand character
Screenshot app for pixel professionals
Experimental AI model agency and speculative design project
A living manual for better interfaces
Hand-drawn animation app for iPad and iPhone
Like After Effects, but it's fun
All your emails, one place
Turn big dreams into daily wins
Accountability community for side projects
How to store something for 100 years
AI research at the speed of thought
How your computer actually runs a program
Keyboard-driven task manager built for speed
The better way to save and read articles
AI read-it-later app, save once, know forever
Free link-in-bio tool for Instagram and TikTok
Free personal site builder and Linktree alternative
Link-in-bio tool
Compare time zones at a glance
Timezone clocks in your menu bar
Animated sprite editor and pixel art tool
Draw charts online in a hand-drawn style
Platform for connecting ideas and building knowledge
Browse inspiration curated by designers
Web-based font editor
Edit, animate, create
Infinite, flexible sketching
Project management for design agencies and teams
Project management software and online collaboration
Pricing widget for portfolios and instant estimates
Sell what you know and get paid
3D design tool in the browser with real-time collaboration
3D modeling and CAD app for design professionals
3D modeling and CAD for artistic workflows
Automate and clean your inbox
Your internet dashboard, Tweetdeck style
Personalized newsletter digest
Scroll without the doom
Free private email for secure communication
Inbox collaboration for teams that run on email
Calendar and tasks app
Shared family calendar app
A calendar for everything life throws at you
For pop-ups that pop
A better Google Analytics alternative
Listen to nature sounds from Earth
Music to focus better
Productive soundscapes with a gentle breeze
Immersive spatial audio for focus, sleep and relaxation
AI presentation maker and website builder
Create decks that work on VCs
AI presentation maker for professional slides
Ultimate presentation slides pack
To-do list, pomodoro and task management app
Task inbox app
Learn visually
Replace doomscrolling with microlearning
Book summaries and audio book guides
Pricing calculator for freelance projects
Your icon organizer for macOS
Organize design files with ease
Makes your writing bold and clear
Faster, safer, smarter
Simple, minimalist, uninterrupted
Perplexity's AI browser
A spatial browser for mindful online living
Bookmarking app for Mac and iPhone
All-in-one bookmark manager
Threads analytics and automation
Daily stats for your creator business
Open scheduling infrastructure
Online pomodoro timer
Internet without interruptions
Your online home screen, a fresh homepage
Link in bio for design-conscious creatives
Clean, native image conversion for Mac
The modern link attribution platform
Customer feedback, roadmap and announcements tool
No-code app builder for custom AI-powered apps
Email and web design suite for everyone
User flow diagramming tool for design teams
Unified creative workspace
Collaborative math editor
Create unique websites from your mobile device
Note-taking app in your Chrome browser extension
Hand-drawn illustration library
Mobile app design tool
Create custom websites with Notion
A safe haven for digital collaboration
Free SVG doodle icon pack
The AI presentation workspace
Free SVG generators, color tools and web design tools
Open source illustrations for any idea
Save and organise favorite websites
To-do list app for tasks, priorities and notes
Pixel-perfect UI components with multi-brand theming
Design and development perfectly aligned
Visual website builder
Source of free logos
Calendar integrated with Notion and Google Calendar
A whole new browser experience
To-do list to organize work and life
Collection of 3D shapes in unique textures
Doodle with generated patterns
To-do list app for Mac and iOS
High-class web assets under a simple subscription
750+ free illustrations
To-do list and calendar
All-in-one bookmark manager
Easier drag and drop on your Mac
Premium mockups for presentations and client work
Visual search engine
Save and explore creative ideas
Capture your Mac's screen like a pro
Curated collection of bento designs
Organize and present your ideas
Design app for sketching, wireframing and prototyping
Dead simple drag-and-drop websites
Think deeper than one page
AI-powered visual workspace for team collaboration
Tool for organizing creative projects
Visual knowledge base for students and researchers
Spatial 3D drawing
AI-powered knowledge base
Design and launch outstanding websites
Figma UI kit and React component library
Chat for high-performance teams
Take notes without interrupting your flow
Build better sites, faster
Intelligent visual search
Focused companion for intermittent fasting
Beautiful journal app
AI-powered journal for stress relief
Visual note-taking and research made easy
Mind mapping for macOS
All your time tools in one place
10 minute temporary email address
Notebook-style editor for interfaces with Tailwind
Reflective journaling app
Record meetings and summarize with AI
Design, prototype, collaborate and hand off
Collaborative documents with AI editing tools
Add app icons and notifications to your menu bar
Quick notes in the menu bar
Search and switch windows and tabs on Mac
No-code web builder
Send personalized emails with Google Sheets
Experience email at its best
Make beautiful graphs online with AI
Presentations from markdown in no time
A simple pomodoro timer
AI for designers, creatives, sellers and teams
Your shortcut to everything
Device mockup generator and 3D animator
PDF and web highlighter for researchers and learners
Sitemaps, user flows, wireframes and content planning
Super simple publishing
Fast, minimal browser that protects privacy
Beautiful calculator for Mac
Turn a folder into a website
Benchmark markdown writing app
Bookmarking app with drip-rate reminders
Powerful 2D animation software
A home for your internet discoveries
Read-it-later app
Space to grow, reflect and connect
Site builder for articles, projects and bookmarks
Zen markdown-friendly editor
Customizable web browser for iPhone
Minimalist freewriting app
Force field against distractions
Dead-simple online workstation
Ambient sounds for focus and calm
Official Atomic Habits app
Mindful time tracking
Create icons and illustrations in seconds
The very best of iOS
Modern email marketing software
Email for modern software companies
Flexible open source site builder
Markdown to HTML converter and site generator
Website builder and CMS
Portfolios for creatives
Beautifully crafted animated icons
Shape your week, master your day
Powerful web clipper for Notion
Curated selection of free fonts
AI coworker for docs, sheets, websites and slides
Stay-in-view to-dos
Alternative interfaces for editing images and text
Design education, seriously
Infinite canvas for natural language computing
Browser-powered mockup editor
Interactive blog on computer science and web development
OKLCH color picker, generator and converter
Curated library of Open Graph images
Design events, resources and advice curated by designers
Open gate recording on iPhone
Build stunning brand guidelines online
Turn a photo into a sticker
Creative process for stand-out websites
Hand-drawn wireframe kit for Figma
Timezones in your menu bar
Read, understand and organize research with AI
Simple, personal blogging
Newsletter on processes to do more with less
Personalized soundscapes for focus, relaxation and sleep
Framework-based motion editor
Friendly vector graphics editor online
Free professional-grade fonts and font pairs
Search engine for creative people
Design system and patterns
Master your breath and transform your life
Typewriter simulator
Focused, simple writing tool
Creative play and collective collage by Pinterest
Safe, intelligent humanoids
Free minimalist and lo-fi image effects
A launchpad for your curiosity
Elevated mockups for design presentations
Referencing with simplicity, privacy and speed
Smart breaks for healthy eyes and a focused mind
Free mockups, fonts and design assets
Paper sizes, dimensions and formats
Reference manual for people who design and build software
Free contemporary typeface catalogue
AI-powered design style explorer
Anti-social social network for minimalists
Space for notes, tasks and big ideas
Browser for minds that think in trails, not tabs
Pro video camera for iPhone
Your personal daily digest
A different approach to email
Graphic design's greatest
AI-powered design workflows for creative pros
Build your digital garden in minutes
Photography website directory
The collision of technology, business and society
Free, editable SVGs for designs
Free ASCII art and dithering effects tool
The AI canvas for media teams
Curated collection of well-designed websites
Detailed bug reports as easy as screenshots
Tell sales emails to just stop
AI notes and meetings
Quick switcher launcher for macOS
Draw with your trackpad and AI
Mini-course on creating SVG animations
AI writing partner for fiction
Personal map for favorite places, memories and dreams
Copy and paste fancy fonts and symbols
Shows significant events coming up
Mini-site with storytelling at the forefront
Build GLSL shaders with natural language
Create moodboards in seconds with AI
Read and write, simple publishing
AI-powered type-design co-pilot
Minimal email signature editor
Generate a color palette from an album cover
1000+ gradients and AI-generated backgrounds
Visual bookmarking app
What designers listen to
Digital library for designers and engineers
Photoshop mockups and Framer components
Carefully crafted isometric icons
Stories and stacks behind favorite apps
Web design inspiration by section
Save entire Pinterest boards instantly
Downloads fonts used on a target website
Track habits to build or break
Minimal to-do list and weekly task planner
An inbox that works for you
Spatial soundscapes
Organize all your tools on one page
Beyond humanware
A tour of the world Virgil Abloh left behind
Bookmarking for internet herders
Craft 3D visuals, animations and effects
Create perceptually uniform color palettes
Dynamic Island for your Mac
Test and preview fonts in real time
Product lab exploring AI for creative work
Create 3D content in the browser
AI map maker for custom interactive maps
Collection of references and tools for designers
Search engine for open source SVG icons
Revenue-first web analytics
Save videos to watch later
A library of SVG logos
Film photography notebook for analog shooters
Information and free UX courses
Noise-cancelling for your screen
70+ free copy-paste SVG shapes
Notes about web dev and creative coding
A capture tool for knowledge
Turn client requirements into pricing
Simple invoicing app for freelancers
Local intelligence in your pocket
Art-directed stock library
AI note taker without a bot
Simple, powerful and privacy-friendly AI chat
Site builder for designers and artists
Identifies priorities and helps you finish them
Set a timer or reminder with a single drag
Generate images with different effects
An inky color scheme for prose and code
Your creative environment
A kinetic type generator
Minimalist time widget for iPhone
Flexible icon family for interfaces and diagrams
Inbox for reading, watching and listening
Level up UX skills with weekly comics
Create presentations just by writing
Your super app for health
Collection of easing graphs for web developers
Collection of marketing headlines
From idea to wireframe in minutes
Generative design tool for UI interfaces
Satisfying sound with every keystroke
News for design tools
Generate consistent and predictable color swatches
Explore world radio stations
100+ abstract shapes with grainy gradients
Explore workspaces of modern creators
Curated A/B test results from leading apps
Intuitive freehand web design tool
Elegant clock screensaver for Mac
Turning the object of addiction into a way out
Find, read and save articles in one app
Fonts for every language
Small experiments exploring animation approaches
Learn from the best writing of all time
Website inspiration curated at component level
Explore the best error pages
Trends in app visual interface design
Beautifully designed decks, curated
Multimodal interactive speech toy
Free AI stock images, illustrations and 3D
Quick reminders and desktop tasks
Online-editable Jitter templates
Beautiful, shareable screen recordings
Spatially explore thousands of fonts
Visual no-code website builder for any device
Figma website templates and app user journeys
Free copy-paste hand-drawn arrows and assets
Collaborative collection of type design resources
Minimal web design inspiration and gallery
Discover and follow creatives
A wordmark library
Daily planner for distracted minds
Workspace to research, enrich and act on data
Personal canvas to get things done
Track anything and compete with friends
Second brain for collecting and connecting ideas
Discover and connect with professionals
Showcase of raw and unconventional web design
SEO-optimized directory boilerplate
Magazine dedicated to minimalism in art and design
Mockups crafted to elevate designs
Visual technique library
Thinking canvas
Fast and simple motion design tool on the web
Mobile design inspiration
AI design agent for product teams
Email marketing that's different by design
No-code WebGL tool
Draw in 3D
Checklists arranged in columns
Try a shorter phrase, or search for what the tool does rather than its name.
30 laws of how people think, grouped into five families. Open any one to read it in full.
The more choices people see, the longer they take to decide.
Read the lawPeople expect your site to work like the sites they already use.
Read the lawWhen two designs work equally well, the simpler one wins.
Read the lawShow too many options and people pick nothing at all.
Read the lawAround 80% of the results come from 20% of the features.
Read the lawBig, close targets are quick to tap. Small, far ones are slow.
Read the lawRespond in under 400ms and people stay engaged. Slower, and their mind drifts.
Read the lawEvery product has complexity. Someone has to handle it — the user or the system.
Read the lawAccept messy input from people. Give back clean, predictable output.
Read the lawEvery extra thing on screen uses up a bit of the user's mental energy.
Read the lawPeople can hold only about seven things in their head at once.
Read the lawPeople remember the first and last items in a list best.
Read the lawThe item that looks different is the one people remember.
Read the lawPeople judge an experience by its strongest moment and its ending, not the average.
Read the lawPeople remember unfinished tasks better than finished ones.
Read the lawBreak information into small groups and it becomes easy to remember.
Read the lawDesigns that look good feel easier to use, even when they are not.
Read the lawThings placed close together look like they belong together.
Read the lawThings that look alike seem related, even when they are far apart.
Read the lawItems inside the same border are seen as one group.
Read the lawPeople see the simplest possible shape, even in a complex image.
Read the lawA line connecting two things groups them more strongly than colour or spacing.
Read the lawWhen people focus on one task, they stop seeing everything else.
Read the lawThe eye follows smooth paths. Lines that flow together are seen as one.
Read the lawPeople see complete shapes, even when parts are missing.
Read the lawPeople split every scene into a subject and a background.
Read the lawMirrored elements are seen as belonging together, as pairs.
Read the lawThe closer people feel to a goal, the harder they push to finish it.
Read the lawA task stretches to fill however much time you give it.
Read the lawPeople start using products right away. They do not read instructions first.
Read the lawTry a shorter phrase, or search for the behaviour rather than the name.
Decision · EXP.01 · Decision time
The more choices people see, the longer they take to decide.
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Source: Hick (1952) & Hyman (1953)
Effort · EXP.02 · Target acquisition
Big, close targets are quick to tap. Small, far ones are slow.
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Source: Fitts (1954)
Memory · EXP.03 · Working memory
People can hold only about seven things in their head at once.
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Source: Miller, "The Magical Number Seven" (1956)
Memory · EXP.04 · Recall by position
People remember the first and last items in a list best.
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Memory · EXP.05 · The odd one out
The item that looks different is the one people remember.
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Decision · EXP.06 · Convention vs chaos
People expect your site to work like the sites they already use.
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Effort · EXP.07 · The 400ms wall
Respond in under 400ms and people stay engaged. Slower, and their mind drifts.
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Source: Doherty & Thadani (1982)
Behaviour · EXP.08 · Manufactured momentum
The closer people feel to a goal, the harder they push to finish it.
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Source: Nunes & Drèze, endowed progress (2006)
Perception · EXP.09 · Beauty bias
Designs that look good feel easier to use, even when they are not.
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Effort · EXP.10 · Conservation of complexity
Every product has complexity. Someone has to handle it — the user or the system.
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Someone always pays for complexity. Good design decides it won't be the user.
Effort · EXP.11 · Be liberal in what you accept
Accept messy input from people. Give back clean, predictable output.
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Same data ends up in the database — only one system made it your problem.
Behaviour · EXP.12 · Work expands
A task stretches to fill however much time you give it.
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Memory · EXP.13 · Memory of experience
People judge an experience by its strongest moment and its ending, not the average.
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Source: Kahneman et al., peak-end (1993)
Memory · EXP.14 · The open loop
People remember unfinished tasks better than finished ones.
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Source: Zeigarnik (1927)
Perception · EXP.15 · Gestalt I
Things placed close together look like they belong together.
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Perception · EXP.16 · Gestalt II
Things that look alike seem related, even when they are far apart.
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Perception · EXP.17 · Gestalt III
Items inside the same border are seen as one group.
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Decision · EXP.18 · Simplest that works
When two designs work equally well, the simpler one wins.
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Perception · EXP.19 · Gestalt IV
People see the simplest possible shape, even in a complex image.
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Perception · EXP.20 · Gestalt V
A line connecting two things groups them more strongly than colour or spacing.
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Decision · EXP.21 · The jam problem
Show too many options and people pick nothing at all.
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Source: Iyengar & Lepper, the jam study (2000)
Memory · EXP.22 · Packets for the brain
Break information into small groups and it becomes easy to remember.
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Effort · EXP.23 · The clutter tax
Every extra thing on screen uses up a bit of the user's mental energy.
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Perception · EXP.24 · The invisible gorilla
When people focus on one task, they stop seeing everything else.
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Source: Simons & Chabris, the invisible gorilla (1999)
Behaviour · EXP.25 · Nobody reads the manual
People start using products right away. They do not read instructions first.
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Source: Carroll & Rosson (1987)
Decision · EXP.26 · The vital few
Around 80% of the results come from 20% of the features.
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Perception · EXP.27 · Gestalt VI
The eye follows smooth paths. Lines that flow together are seen as one.
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Perception · EXP.28 · Gestalt VII
People see complete shapes, even when parts are missing.
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Perception · EXP.29 · Gestalt VIII
People split every scene into a subject and a background.
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Perception · EXP.30 · Gestalt IX
Mirrored elements are seen as belonging together, as pairs.
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45 interactive entries — the heuristics, biases, nudges and AI phenomena behind everyday decisions. Open any one to read it and see the demo.
Availability heuristic explains why easily recalled information feels more likely.
ExploreRecognition can become a decision shortcut.
ExploreLimited availability can increase perceived value.
ExploreEmotions influence perceived risks and benefits.
ExploreSimilarity can override statistical reasoning.
ExploreEase of processing influences judgment.
ExploreFamiliarity influences preference.
ExplorePeople use others' behavior as evidence.
ExplorePeople naturally seek information that supports existing beliefs.
ExploreThe first piece of information strongly influences later judgments.
ExploreLosses feel psychologically stronger than equivalent gains.
ExploreAn inferior option changes preferences between other choices.
ExplorePeople prefer familiar situations over uncertain alternatives.
ExploreToo many choices increase cognitive load.
ExploreThe presentation of information changes decisions.
ExploreOwnership creates emotional attachment.
ExplorePeople underestimate time and obstacles.
ExplorePast investment influences current decisions.
ExploreFrequency can be mistaken for accuracy.
ExploreLimited knowledge can hide awareness of limitations.
ExplorePeople naturally expect better outcomes for themselves.
ExploreNegative information receives stronger attention.
ExploreRecent information is easier to recall.
ExploreMissing data creates incorrect conclusions.
ExploreAuthority signals influence acceptance.
ExploreOne positive trait influences unrelated judgments.
ExploreFamiliar things feel safer.
ExploreEffort increases emotional attachment.
ExploreDefaults reduce effort and strongly influence decisions.
ExplorePositive framing can increase acceptance and motivation.
ExploreHumans are influenced by perceived social expectations.
ExploreHuman connection can increase engagement.
ExploreCommitments create psychological pressure to stay consistent.
ExploreSimple prompts help people overcome forgetfulness.
ExploreReducing complexity makes desired actions easier.
ExploreFeedback helps people understand performance and progress.
ExploreThe structure of choices influences decisions without removing freedom.
ExplorePeople may over-trust automated systems and fail to verify recommendations.
ExploreAI systems may optimize for satisfaction rather than accuracy.
ExploreHumans naturally assign human qualities to non-human systems.
ExploreConfidence scores can fail to represent true reliability.
ExploreRepeated automation success can reduce human attention.
ExploreInitial instructions shape AI reasoning and outputs.
ExploreAI outputs can receive excessive authority.
ExploreAlgorithms can amplify patterns, preferences, and information bubbles.
ExploreTry a shorter phrase, or search for the behaviour rather than the name.
Heuristics · Probability guessing game
Availability heuristic explains why easily recalled information feels more likely.
Interactive demo · Recent Memory vs Reality
Users compare vivid events against actual statistics to see how memorable examples distort probability.
Heuristics · Choice experiment
Recognition can become a decision shortcut.
Interactive demo · Which Brand Wins?
Users choose between a recognized and unknown option to test whether recognition substitutes for knowledge.
Heuristics · Shopping simulation
Limited availability can increase perceived value.
Interactive demo · Limited Stock Test
Users compare identical products with and without scarcity messages.
Heuristics · Emotion comparison
Emotions influence perceived risks and benefits.
Interactive demo · Emotion Changes Judgment
Users evaluate the same product with emotional vs neutral presentation.
Heuristics · Pattern matching game
Similarity can override statistical reasoning.
Interactive demo · Guess The Profession
Users predict outcomes based on stereotypes and similarity.
Heuristics · Design comparison
Ease of processing influences judgment.
Interactive demo · Easy To Read = More Trust?
Users compare simple and complex interfaces.
Heuristics · Memory experiment
Familiarity influences preference.
Interactive demo · Repeated Exposure Test
Users rate trust after repeated exposure.
Heuristics · Choice experiment
People use others' behavior as evidence.
Interactive demo · Following The Crowd
Users choose between popular and unknown options.
Biases · Information filtering test
People naturally seek information that supports existing beliefs.
Interactive demo · Search Your Belief
Users choose whether to view supporting or opposing evidence for a belief and compare their information choices.
Biases · Pricing experiment
The first piece of information strongly influences later judgments.
Interactive demo · The First Number Wins
Users see different initial prices before estimating value.
Biases · Risk choice experiment
Losses feel psychologically stronger than equivalent gains.
Interactive demo · Gain vs Loss
Users choose between guaranteed gains and avoiding losses.
Biases · Pricing simulator
An inferior option changes preferences between other choices.
Interactive demo · Third Choice Changes Everything
Users choose between two options, then a weaker third option is introduced.
Biases · Default choice experiment
People prefer familiar situations over uncertain alternatives.
Interactive demo · The Default Choice Test
Users choose between keeping the current option and changing.
Biases · Decision fatigue simulation
Too many choices increase cognitive load.
Interactive demo · Too Many Options
Users compare satisfaction with few choices versus many choices.
Biases · Message comparison
The presentation of information changes decisions.
Interactive demo · Same Facts Different Feelings
Users compare differently worded versions of identical information.
Biases · Ownership experiment
Ownership creates emotional attachment.
Interactive demo · Ownership Changes Value
Users estimate selling and buying prices for an owned item.
Biases · Time prediction test
People underestimate time and obstacles.
Interactive demo · Predict Your Deadline
Users estimate project completion time and compare against real outcomes.
Biases · Decision scenario
Past investment influences current decisions.
Interactive demo · Should You Continue?
Users decide whether to continue after spending money or effort.
Biases · Information exposure test
Frequency can be mistaken for accuracy.
Interactive demo · Repeated Claims Become Truth
Users see a claim repeated across channels and rate credibility.
Biases · Self-assessment quiz
Limited knowledge can hide awareness of limitations.
Interactive demo · Confidence vs Knowledge
Users compare confidence ratings with actual test performance.
Biases · Risk prediction
People naturally expect better outcomes for themselves.
Interactive demo · It Won't Happen To Me
Users estimate personal risks and compare with statistics.
Biases · Review perception test
Negative information receives stronger attention.
Interactive demo · One Bad Review
Users evaluate products before and after seeing negative feedback.
Biases · Memory evaluation
Recent information is easier to recall.
Interactive demo · Latest Event Wins
Users judge performance after seeing recent versus historical events.
Biases · Data interpretation game
Missing data creates incorrect conclusions.
Interactive demo · Who Made It?
Users analyze successful examples before seeing failed examples.
Biases · Trust experiment
Authority signals influence acceptance.
Interactive demo · The Expert Said It
Users compare identical statements from different sources.
Biases · First impression test
One positive trait influences unrelated judgments.
Interactive demo · One Trait Changes Everything
Users judge identical profiles with different presentation cues.
Biases · Exposure experiment
Familiar things feel safer.
Interactive demo · Familiarity Creates Preference
Users rate unfamiliar items after repeated exposure.
Biases · Creation/value experiment
Effort increases emotional attachment.
Interactive demo · Build It Yourself
Users compare value of purchased versus self-created items.
Nudges · Default choice experiment
Defaults reduce effort and strongly influence decisions.
Interactive demo · The Automatic Choice
Users choose between an option that is pre-selected and one requiring active selection. Measure how defaults change behavior.
Nudges · Message testing experiment
Positive framing can increase acceptance and motivation.
Interactive demo · Reword The Message
Users compare identical information presented with positive and negative wording.
Nudges · Social comparison experiment
Humans are influenced by perceived social expectations.
Interactive demo · Everyone Else Does It
Users see either a simple request or information about what peers are doing.
Nudges · Personal communication experiment
Human connection can increase engagement.
Interactive demo · Human Reminder
Users compare automated reminders with personalized messages.
Nudges · Commitment experiment
Commitments create psychological pressure to stay consistent.
Interactive demo · Promise Yourself
Users make a public or written commitment and compare follow-through.
Nudges · Reminder experiment
Simple prompts help people overcome forgetfulness.
Interactive demo · Memory Trigger
Users complete tasks with or without timely reminders.
Nudges · Process comparison experiment
Reducing complexity makes desired actions easier.
Interactive demo · Remove Friction
Users complete a complex form versus a simplified version.
Nudges · Progress visualization experiment
Feedback helps people understand performance and progress.
Interactive demo · Show Progress
Users perform a task with or without progress information.
Nudges · Interface design experiment
The structure of choices influences decisions without removing freedom.
Interactive demo · Design The Decision
Users make choices in different layouts and arrangements.
AI phenomena · Human vs AI decision comparison
People may over-trust automated systems and fail to verify recommendations.
Interactive demo · Trust The Machine
Users make decisions with and without AI recommendations, then compare accuracy and reliance on AI.
AI phenomena · Conversation comparison
AI systems may optimize for satisfaction rather than accuracy.
Interactive demo · AI Agrees With You
Users compare an AI response that agrees with their opinion against one that challenges assumptions.
AI phenomena · Trust perception experiment
Humans naturally assign human qualities to non-human systems.
Interactive demo · When AI Feels Human
Users compare a human-like assistant with a purely technical assistant and rate trust.
AI phenomena · Confidence accuracy test
Confidence scores can fail to represent true reliability.
Interactive demo · How Confident Is The AI?
Users compare AI confidence levels against actual correctness.
AI phenomena · Monitoring simulation
Repeated automation success can reduce human attention.
Interactive demo · The System Usually Works
Users monitor an automated system over many successful cycles and face a sudden failure.
AI phenomena · Prompt comparison experiment
Initial instructions shape AI reasoning and outputs.
Interactive demo · The First Instruction Controls AI
Users modify the initial framing of a prompt and compare AI outputs.
AI phenomena · Trust experiment
AI outputs can receive excessive authority.
Interactive demo · The AI Said It
Users compare identical advice from a human and an AI source.
AI phenomena · Recommendation simulation
Algorithms can amplify patterns, preferences, and information bubbles.
Interactive demo · How Algorithms Shape Reality
Users interact with a recommendation feed and observe how repeated choices influence future content.
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